Dirty Good Co.
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Dirty Good had a great product natural, safe kids’ skincare but no brand identity, no digital presence, and no way to stand out in a crowded D2C market. They needed everything, from zero.
Brand Identity
Social Media
Campaign Design
Shopify Store
Challenges
No brand identity
No logo, no visual language, no tone of voice. Completely invisible in a crowded market.
No website or store
Zero D2C presence. No way for parents to discover, trust, or buy the product online.
No social media presence
No content, no community, no strategy to reach Indian parents where they spend time.
No sales channel
A great product with no way to reach customers. Revenue was flat before launch.
No gifting strategy
A massive kids’ gifting opportunity — birthdays, festivals, return favours — was completely untapped.
Benefits
A playful, parent-trusted identity logo, palette, tone that stands out on shelf and screen.
Shopify store live
A fully functional D2C store with optimised product pages, fast checkout, and combo UX.
Active social presence
Instagram & Facebook with on-brand content, real UGC video reviews, and consistent feed design.
200+ customer reviews
Parents trusting and recommending the brand online — proof that the positioning landed.
Gift hampers as a revenue stream
Curated hampers from ₹749 — now a bestseller for birthdays, festive gifting & return favours.